Background

Amazon's Blink is a home WiFi security camera system used by tens of millions of customers to monitor their homes, receive motion alerts, and review recorded events. The mobile app is the primary way people interact with their cameras — checking live views, arming their system, and browsing clips when something happens.

My Role

As the lead designer on this project, I contributed to the interaction and visual design of Moments across playback, details, sharing, onboarding, and more. I worked closely with product and engineering to define a clear problem statement, develop and test concepts, and design the feature to be delightful and solve real customer problems.

Magnified view of a Moment card on the Clips list.

The Challenge

The average Blink household has three or more devices, generating over 1000 video clips each month. Reviewing those events one clip at a time meant scrolling through a long, fragmented timeline of events.

We heard from customers that one of their biggest issues with the platform was that there were too many clips and it was difficult to find the important ones. We needed to find a way to surface important events happening across cameras in a way that was simple, intuitive, and enhanced the experience.

An animation I created in After Effects for the feature's onboarding education.

Our Goals

Our high-level goals for this project included:

• Reduce information overload by surfacing relevant clips.
• Make event discovery automatic — show the full sequence without manual sifting
• Support multi-camera viewing so customers can see an event from every relevant angle
• Simplify sharing by exporting a complete Moment as a single video

The Experience

Blink Moments is available on Blink's Plus subscription plan. The feature automatically combines clips captured across cameras into a single, seamless video.

Instead of scrolling a long list of individual clips, customers open one continuous video. A notched scrubber marks where each clip begins within the Moment, so the structure of the event stays visible while playback feels seamless. Users can still access and interact with the individual clips within a moment by long-pressing and opening Moment details view.

A selected Moment; video playback

The Result

The clearest signal of success wasn't just engagement — it was improvements to the subscription attach rate. Three separate analyses all pointed the same way: customers who used Moments were far more likely to subscribe.

Moments awareness

Free-trial users who viewed at least one Moment subscribed at roughly 2.5× the rate of users who watched clips but never opened a Moment.

Moments engagement

Among customers who owned three or more cameras, deeper Moments use during trial correlated with more than 3× higher attach.

Year-over-year eligibility

When comparing the Moments release year to the previous year, without Moments — Plus Plan subscriptions were about 8× higher. Basic Plan attach actually fell over the same period, which made the Plus gains harder to dismiss as general market lift.

Moments usage tracked specifically with Plus conversion — the core business objective for Blink. Adoption backed that story up at scale: roughly 4 million eligible customers, 88% with Moments enabled, more than 2.5 million hours watched, and over 45 minutes average watch time per customer.

Closing

Blink Moments improves the customer's experience by stitching multiple events automatically, it reduces overload, speeds discovery, and makes sharing a complete sequence as simple as exporting one video.

The post-launch data makes it clear that Moments usage correlates with Plus Plan subscriptions. For Blink, that made Moments more than a better way to watch clips — it became a meaningful driver of the subscription business.